Traffic analytics
Views, sources, countries, devices, realtime, engaged time (median), auto-tracked events — the GA4 core without the identity model, with honest exact/estimated badges.
Traffic deep diveThe complete catalog
Nine deep dives.
One refusal of trade-offs.
53 of 53 planned capabilities are implemented and covered by 95 automated tests plus a 6-spec browser privacy suite, run on every release. Each deep dive below is the whole story for one topic — what it shows, how it works, and what it deliberately refuses to collect.
The catalog
Pick a topic. Go deep.
Session timelines
Every event on one shared time axis — with tab-split lanes for concurrent tabs. An anonymized device-day: behavior without identities.
Sessions deep diveSession replay
Tier-2, consent-gated rrweb replay in a sandboxed player — inputs masked at source, values never leave the browser, 30-day retention.
Replay deep diveHeatmaps
Click, scroll, rage and dead-click layers on a document-normalized 1%-grid — aggregate only, rendered over the live page or a snapshot.
Heatmaps deep diveFrustration & forms
Every page scored (rage×3 + dead×1.5 + errors×2) ÷ views, ranked worst-first — plus per-field form drop-off with leak badges past 25%.
Frustration deep diveCore Web Vitals RUM
LCP, INP, CLS, FCP, TTFB at p50–p95 via TDigests with CrUX thresholds, element attribution, anomaly cards and deploy diffs.
Web Vitals deep diveGoals & funnels
Page, event, duration and scroll goals; server-to-server conversions your backend can vouch for; 2–8 step funnels with drop-off at every step.
Goals deep diveAsk Observer
Plain questions, deterministic answers: 13 intents plus natural date ranges through a unit-tested grammar. Not an LLM — and that is the feature.
Ask deep diveAutomation
Alert rules (6 × 4 ops) evaluated every minute, weekly digest to Slack, expiring k-anonymized share snapshots, GA import, surveys, segments.
Automation deep divePrivacy tiers in one glance
Every feature, server-enforced.
The tier is enforced by the collector — the snippet cannot upgrade itself. DNT, GPC and observer('optOut') silence the SDK unconditionally at every tier.
| Tier | Browser storage | Consent | Identity model |
|---|---|---|---|
| T0 — Strict (default) | Nothing — no write, no read | No banner | Daily-rotated HMAC |
| T1 — Session | sessionStorage only (tab-scoped) | Documented legal basis | Per-tab sid + HMAC |
| T2 — Consented | + localStorage visitor id (13 months, never extended) | Explicit opt-in | Visitor vid + HMAC |
| T3 — Disabled | Nothing | Kill-switch | None |
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capabilities shipped — coverage index 100%
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capabilities unique across the 15-competitor field
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automated tests + browser privacy suite, run every release
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Every claim on this page is backed by a shipped capability and an automated test — we walk your team through the evidence.